Clean and Clear: See the "real" me.

Clean and Clear’s Advantage line of acne products promotes confidence, freedom, and people can see the “real” you. In the three commercials for Clean and Clear Advantage formula young girls explain how they have to “hide themselves when they break out”, “how they are unable to have “real” conversations with people when they have acne”, and  main culprit “people can see the real me when I have clean skin”. 

Since when has acne defined who you really are as a person? Yes, I understand that acne sucks. I’ve suffered from chronic acne for years and I can completely understand that acne isn’t any fun. I also understand that Clean and Clear is an anti-acne brand, and they must advertise. But is it right to belittle people who are already in pain from their acne even more by telling them that they can’t be their real selves just because of hormonal blemishes on their faces?

Johnson and Johnson are promoting that because you have acne, you can’t be you. Acne is hormonal and everyone goes through it. Just because you have acne doesn’t mean you can’t be yourself. People will still like you despite what you look like. You can still have friends and be happy. Above all, you can be confident even with acne.

Advertisements like this are degrading and make people feel ashamed of something that they cannot control. You can always be the “real” you. And nothing, especially acne, should ever deny you of a basic human right. 

For shame Johnson and Johnson. 

1 month ago with 1 note
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